- What changed
- A study on Javo, a sales agent fine-tuned on commercial conversations, showed a 10.0% increase in revenue per visitor and conversion comparable to human sales associates.
- Why you should care
- Fine-tuned sales agents can match human sales conversion rates at a fraction of the cost in live trials.
- Your move
- Test. Test specialized sales agents on live traffic to evaluate cost and conversion impact.
- What to watch next
- Independent replication of these sales agent field trials across diverse e-commerce platforms.
- Event
- research
- Event date
- Oct 18, 2026
- Relevant to
- General AI readers
