- What changed
- OpenAI launched global shopping features in ChatGPT, including virtual clothing try-on powered by the new ChatGPT Images 2.5 model and a library favorites function.
- Why you should care
- Generative image models are expanding directly into e-commerce workflows like virtual try-on.
- Your move
- Watch. Monitor user adoption and engagement metrics for retail AI assistants.
- What to watch next
- Independent user evaluations measuring the accuracy and utility of ChatGPT virtual try-on results.
- Event
- release
- Event date
- Oct 1, 2026
- Relevant to
- General AI readers
