AI shopping passes 50% of US consumers for the first time, NIQ says
- What changed
- NIQ reported that 51 percent of US consumers used at least one AI shopping tool in the past month.
- Why you should care
- Consumer usage crossing 50 percent signals broader market validation for retail AI applications.
- Your move
- Watch. Monitor subsequent adoption metrics to confirm sustainable retail growth.
- Evidence
- ConfirmedThe Next Web ↗
- What to watch next
- Subsequent quarterly releases from the NIQ Agentic Commerce Tracker.
- Event
- research
- Event date
- Sep 24, 2026
- Relevant to
- General AI readers