- What changed
- Jet2 signed a multi-year deal with Adobe to use agentic AI for customer holiday personalization.
- Why you should care
- Demonstrates commercial adoption of agentic AI platforms for consumer personalization in the travel sector.
- Your move
- Watch. Monitor enterprise agentic AI deployments for verified ROI.
- What to watch next
- Public case studies detailing the performance and customer satisfaction outcomes of Jet2 using Adobe CX Enterprise.
- Event
- business move
- Event date
- Sep 22, 2026
- Relevant to
- General AI readers
