- What changed
- The UK CMA published strengthened proposals requiring Google to include qualifying AI assistants on Android and Chrome choice screens.
- Why you should care
- Regulators are expanding choice screen mandates to include AI assistants alongside traditional search engines.
- Your move
- Watch. Monitor how regulatory compliance shapes consumer distribution channels for conversational AI.
- What to watch next
- The final implementation of the UK CMA choice screen rules and Google's official compliance response.
- Event
- policy
- Event date
- Sep 23, 2026
- Relevant to
- General AI readers
